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Yahoo (NASDAQ: YHOO), he says, is "a complete joke," Google (NASDAQ: GOOG) is "a cult," and Match is "dying." Says Mark Brooks, a marketing consultant who has advised Frind since 2006, "I've never known anybody so competitive.
But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month. "Actually, in the first 10 or 15 minutes." To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.
"Once in a while, from the middle of nowhere, he'll say, 'Why is that girl doing that? ' He'll check people out in restaurants and watch how they interact.
In a way, he's thinking about the company all the time." rind spent his formative years on a grain farm in the northern hinterlands of British Columbia -- "the bush," in local parlance.
While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.
Then, six minutes 38 seconds after beginning his workday, Frind closes his Web browser and announces, "All done." All done? Frind would log on at night, spend a minute or two making sure there were no serious error messages, and then go back to sipping expensive wine.
The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.